LAND YOUR BRAND  WITH A LANDMARK  RUNNING EVENT

We're real runners who are serious about making running race events less serious. UA events bring the vibes and high-energy with people who are the pulse of running culture today. Friendly, yet frenetic. Relatable and rewarding. Genuinely something different for everyone.

BUILT BY RUNNERS, FOR RUNNERS

We understand your audience and culture because we are them. The UA community live and breathe running and socialising in person, they don't live anonymously. They share our unique experiences in social calendars.

COMPLETE ORGANISED CHAOS

We plan for every small detail to create an even bigger spectacle. With this meticulous organisation, the right kind of chaos can ensue come race day. It means people leave exhilarated by their experiences, not exhausted by them.

PROVEN CONCEPTS AT SCALE

Create a limitless experiential playbook for your brand with UA's unique running experiences. Tapping into our unrivalled project management, running culture and events experience provides unique opportunities for your brand to show up with relevance - increasing consumer alignment and excitement.

THE LOOP
W/ ADIDAS

Redefining relay racing with a fast, high-energy experience at The Cause.   Teams of three took on 'The Loop' at London's iconic site of nightlife, events and culture. Celebrating the speed of the ADIZERO Evo SL.